Welcome Rick Coate, New General Manager


The American Club Singapore Welcomes New General Manager Richard Coate


November 2020 (Singapore) - The American Club Singapore is proud to welcome Rick Coate as The Club’s new General Manager. Coate’s remarkable career spans multiple continents and more than 30 years’ service and management experience.
Coate began his stellar club management career in 2002, running some of Australia’s most renowned golf clubs before taking over as the General Manager of the prestigious Hong Kong Cricket Club in 2012. After a three-and-a-half-year stint at the helm, he moved back to Australia where he managed the esteemed Blairgowrie Yacht Squadron. There, he also served as Sports Project Manager at Melbourne Cricket Club before taking over as CEO of Disabled Wintersport Australia.
Now, his career brings him back to Asia. “My wife is Malaysian and we enjoy the food (especially spicy food, such as the beef rendang!) and warm weather. It’s good to be in Singapore. I love the friendly people, cleanliness and beauty of this island, and we have many friends here.” 
In addition to his expansive and impressive management portfolio, Coate has undertaken formal management training and post-graduate education at some of the world’s most reputable programs. His educational background extends across a wide range of service-based industries, including an MBA in Sports Management from Deakin University and a professional certification from Harvard University. 
About his new position, Coate says, “The American Club, which celebrated its 72nd anniversary in September this year, is one of the most iconic Clubs in Asia. Not only is it innovative and friendly by nature, but prestigious and progressive. The opportunity to be a custodian of The Club and to lead a diverse team in the city of Singapore is a career pinnacle.”
Coate shared that his focuses are to get to know the Members and staff as quickly as possible through regular General Manager Listening & Learning Tours, to work closely with the General Committee, all Committees, and the Management team on The Club’s strategy to optimize revenue streams, operational efficiencies, and service improvements. The ultimate goals are to maximize Members’ satisfaction and The Club’s profitability.
Coate brings an empathetic, relationship-based, and outcome-focused management approach.  When asked how he inspires loyalty and trust among staff, Rick shares, “By providing a safe environment where my team can grow and be happy; by recognizing their contributions no matter how small; leading by example with empathy; by understanding that mistakes are learning opportunities which help us improve. Quoting Sir Richard Branson - “Look after your staff and they will look after your customers”.
Note to Editors
Founded in 1948 by the American Association of Singapore, The American Club is a private Members' Club situated in the heart of Singapore. Conveniently located in the Orchard Road area, The Club offers a full range of dining, wellness, recreational options and children’s programs. With four restaurants and a bar, a full-service spa, a business center, library, state-of-the-art gymnasium, swimming pool, tennis courts, squash courts, The Quad children’s area, a bowling alley (The Club had the first ever bowling alley in Singapore in 1955!), camps for the children, and sports programs, such as the SwimAmerica aquatics program (one of only two in Southeast Asia, and helmed by 1984 Summer Olympic medallist Greg Fasala), The American Club is more than just a Clubhouse.
A home away from home for Members, The Club’s close-knit community of expatriates and locals alike, has a diverse, thriving culture with a uniquely American flair. Members form lasting friendships that span continents.
Media Enquiries
Elaine Chan
Director of Marketing, Communications & Member Engagement
The American Club Singapore
10 Claymore Hill, Singapore 229573
T: +65 6739 4358 | M: +65 8533 1063
E: elainec@amclub.org.sg