Niche Group Memberships
The American Club niche group program was started more than 10 years ago, with four programs rewarding Members for either membership tenure or spending loyalty.
VIP Gold, 10K, 15K, 20K Elite – each niche group brings its own recognition and rewards in the form of annual gifts, special parties, early registration for key Club events, discounts and promotions at many Club outlets, as well as ad hoc treats that are our way of showing how much we value and appreciate your membership in this Club community.
The privileges offered by these programs present you with different ways to get more from your membership experience. Today, with our VIP Gold, 10K, 15K and 20K Elite spending loyalty programs, the benefits just get better with each niche group tier you reach. Read on to learn more about the niche group program that even Members of other Clubs talk about.
VIP Gold
First launched on August 10, 2001, this program recognizes our Members for membership tenure.
Color of card: Gold
To Qualify: Members are accorded this status based on a minimum tenure of 25 years with The Club.
Proportion of membership: There are about 670 VIP Gold Members in our Club community, many of whom have been Members for 40 years or more.
VIP Gold Benefits*
- New VIP Member will be welcomed to the program with $200 (4 x $50) of dining vouchers
- Exclusive birthday privileges during birthday month
- Invitation to yearly VIP party
- Dining privileges of up to 40% at F&B outlets
- Up to 20% off treatments at sên
- Ad-hoc privileges such as wine events, festive takeaway, etc.
10K
This is the first tier of the spending category niche groups, first launched on August 1, 2002. As a 10K Member, you enjoy monthly privileges that give you even more reasons to increase usage and spending at The Club.
Color of card: Blue
To Qualify: Members will be welcomed to the 10K program once their cumulative calendar year spending, excluding monthly dues, reaches the $10,000 level.
10K Benefits*
- Exclusive birthday privileges during birthday month
- Invitation to yearly 10K party
- Dining privileges up to 40% at F&B outlets
- Up to 20% off treatments at sên
- 10% off dry cleaning, laundry at Essentials
- Waiver of charge ($10 for 1st and $50 for subsequent) for Membership card replacement
- Enjoy special rates for the Club wide parties
- Ad-hoc privileges such as wine events, festive takeaway, etc.
15K
Rewards loyal Member users with the best of 10K monthly outlet discounts plus a few of the most highly valued benefits of the 20K Elite program!
To Qualify: Members will be welcomed to the 15K program once their cumulative calendar year spending, excluding monthly dues, reaches the $15,000 level.
15K Benefits*
- New 15K Member will be welcomed to the program with $200 (4 x $50) dining vouchers
- Exclusive birthday privileges during birthday month
- Invitation to yearly 15K party
- Dining privileges of up to 40% at F&B outlets
- Up to 20% off treatments at sên
- 10% off dry cleaning, laundry at Essentials
- Waiver of charge ($10 for 1st and $50 for subsequent) for Membership card replacement
- Enjoy special rates for Club wide parties
- Ad-hoc privileges such as wine events, festive takeaway, etc.
- Free parking for 1 car
20K Elite Group
Your loyalty and support deserves exceptional rewards and recognition – and the privileges offered to 20K Elite Members do just that. This program was first launched on January 1, 2004.
Color of card: Black
To Qualify: Members will be welcomed to the 20K Elite program once their cumulative calendar year spending, excluding monthly dues, reaches the $20,000 level.
20K Elite Benefits*
- New 20K Elite Member will be welcomed to the program with $250 (5 x $50) dining vouchers and $150 (3 x $50) sên vouchers
- Exclusive birthday privileges during birthday month
- Invitation to 2 yearly Elite parties
- Dining privileges of up to 40% at F&B outlets
- Up to 20% off treatments at sên
- 10% off dry cleaning, laundry at Essentials
- Waiver of charge ($10 for 1st and $50 for subsequent) for Membership card replacement
- Enjoy special rates for the Club wide parties
- Ad-hoc privileges such as wine events, festive takeaway, etc.
- Free parking for up to 2 cars
- Annual welcome gift
For additional information on niche group programs, please contact the Membership team at 6739-4360 or email membership@amclub.org.sg.
*New benefits as of 2019